Breaking the paywall that restricts powerful performance management to Fortune 500 companies. EvalFlow is built to empower organizations of all sizes with AI-driven performance tools at a fraction of traditional costs.
To eliminate the barriers that prevent small and medium businesses from accessing enterprise-grade performance management systems, enabling every organization to drive growth, engagement, and meaningful connections between managers and teams.
The performance management industry has operated on a broken model for decades. Legacy providers have built empires on complexity, charging exorbitant per-user fees while locking essential features behind paywalls and forcing organizations into bloated contracts filled with unused capabilities.
Traditional Cost per User/Month
of Features Purchased but Never Used
Typical Implementation Time
SMBs Lacking Proper Tools
Traditional performance management solutions exploit organizations through modular pricing schemes, mandatory minimums, and artificial feature restrictions.
Companies pay premium prices for legacy architectures built on decades-old technology, then pay again for "modern" features like AI that should be standard. Implementation costs spiral as they charge thousands to configure overcomplicated systems. Annual contracts trap businesses in relationships with providers who have no incentive to innovate.
This isn't just inefficient — it's inequitable. While Fortune 500 companies can absorb these costs, small and medium businesses are priced out entirely or forced to rely on spreadsheets and manual processes. This creates a productivity gap that widens every year, limiting growth potential for the vast majority of organizations.
Beyond the direct financial burden, organizations without proper performance management tools face hidden costs: managers spending 15-20 hours per review cycle on administrative tasks, employees disengaged due to infrequent feedback, talent retention challenges from poor performance visibility, and countless hours wasted on manual processes that could be automated.
We've rebuilt performance management from the ground up with three core principles: radical simplicity, transparent pricing, and AI-native architecture.
EvalFlow takes 5 minutes to set up. There are no modules to evaluate, no implementation required, no training programs necessary. Every feature is included from day one: continuous feedback, 360 reviews, one-on-one meetings, OKRs, peer recognition, performance reviews, and mobile access. Our AI understands your business context immediately and starts generating insights from your first interaction.
$4 per user per month. That's it. No hidden fees, no surprise add-ons, no minimum commitments. Every organization pays the same fair price, whether you have 10 employees or 10,000. This represents a 60-87% cost reduction compared to traditional solutions, freeing up resources that can be reinvested in your people.
Unlike legacy systems that bolt AI onto outdated foundations, EvalFlow is built AI-first. Our platform leverages advanced language models to generate context-aware feedback, identify performance patterns, surface insights automatically, and reduce administrative burden. The AI doesn't just save time — it makes performance management more meaningful by helping managers focus on coaching rather than paperwork.
Built on modern cloud architecture, EvalFlow delivers enterprise reliability without enterprise costs. Our infrastructure scales automatically, updates deploy seamlessly, and security is built in at every layer. Organizations get Fortune 500-level stability at startup prices.
EvalFlow's AI doesn't rely on generic templates. It learns your organization's values, goals, and communication style, then generates feedback and insights that feel authentic and relevant. The more you use it, the more tailored it becomes to your specific context.
Performance data updates in real-time, giving leaders instant visibility into team dynamics, engagement trends, and development needs. No more waiting for quarterly reports — make decisions based on current information.
Our mobile web app ensures feedback happens when it matters, not just during scheduled review periods. Managers and employees can exchange recognition, document conversations, and track progress from anywhere.
There are over 33 million small and medium businesses globally, employing more than 1.5 billion people. These organizations represent the backbone of the global economy, yet they've been systematically underserved by the performance management industry.
The market for HR software exceeds $30 billion annually, with performance management comprising a significant portion. However, penetration in the SMB segment remains below 15% — not because these businesses don't need the tools, but because existing solutions are inaccessible.
By eliminating cost barriers and complexity, EvalFlow can capture a massive underserved market while simultaneously pressuring legacy providers to reform their pricing models. This creates a positive feedback loop: as more organizations adopt affordable performance management tools, employee engagement rises, productivity increases, and business outcomes improve across entire economies.
Our roadmap to democratize performance management
2024–2026
2026–2028
2028–2030
Performance management isn't just about software — it's about human potential. When employees receive regular feedback, when managers have tools to support development, when organizations can identify and nurture talent, everyone benefits. Better performance management leads to higher engagement, which drives innovation, retention, and business growth.
For too long, these benefits have been available only to organizations with deep pockets. By making powerful performance management accessible to all, we're not just building a business — we're leveling the playing field for millions of organizations and the people they employ.
Small businesses drive economic growth, create jobs, and fuel innovation. They deserve the same tools as Fortune 500 companies. EvalFlow makes that possible.
We're committed to this mission for the long term. Building a company that challenges industry giants requires patience, resilience, and unwavering focus on our principles. We will never compromise on transparent pricing, simplicity, or accessibility.
The legacy providers won't change willingly. They'll defend their pricing models, dismiss our approach, and leverage their market position. But technology has repeatedly shown that incumbents who fail to evolve eventually fall. Companies that prioritize customer value over extraction win in the end.
We believe the future of work is more equitable, more transparent, and more human-centered. Performance management should empower people, not burden them. It should be a tool for growth, not a checkbox exercise. And it should be accessible to every organization, regardless of size or budget.
Whether you're an organization seeking better tools, an investor who believes in our mission, or someone who wants to help build the future of work, we invite you to join us.