MONTREAL, Quebec and DUBAI, United Arab Emirates — October 15, 2026 — Logiciel EvalFlow Inc., the Canadian company behind the AI-native performance management platform EvalFlow, today announced that it will exhibit at Expand North Star 2026, taking place December 8–10 at Dubai Exhibition Centre, Expo City Dubai.
At the event, EvalFlow will demonstrate how organizations can replace disconnected spreadsheets, outdated annual forms and fragmented talent tools with one connected system for performance reviews, feedback, recognition, one-on-one meetings, performance objectives, workforce insights and responsible AI assistance.
The company will meet HR leaders, business operators, technology partners, advisors and investors evaluating practical HR technology for distributed and multilingual workforces. Visitors will be able to explore EvalFlow's employee, manager and administrator experiences and discuss implementation, data integration, security and adoption requirements with the team.
“Expand North Star brings together founders, technology leaders, investors and organizations looking for solutions that can scale internationally,” El Moujahid continued. “Dubai is an important meeting point between global markets, and we are excited to show how EvalFlow can support organizations that want modern performance management without unnecessary complexity, inflated software bundles or a long implementation project.”
What EvalFlow will showcase in Dubai
Event visitors will be able to see real workflows rather than a conceptual technology demonstration. The exhibition experience will focus on six areas:
Configurable review cycles
Self, manager, peer and 360-degree workflows with clear assignments, dates, visibility and completion tracking.
A performance journey employees can own
Employees can request useful feedback, prepare for conversations, document progress and keep relevant performance context current.
Better-prepared conversations
Connected feedback, recognition, objectives and prior review context help managers prepare with evidence instead of memory alone.
AI assistance without automated judgment
Authorized users can organize context, summarize evidence and improve drafts. People verify, edit, rate and submit.
Multilingual, web-based access
EvalFlow supports English, French, Spanish and Arabic product experiences for organizations operating across teams and regions.
A guided launch, not a software handoff
EvalFlow handles most initial configuration, validates the workflow with process owners and trains administrators and managers before launch.
One connected performance system
EvalFlow connects reviews, continuous feedback, one-on-ones, recognition, objectives, pulse surveys, workforce insights and AI-assisted preparation in one platform. Role-based access, tenant isolation, multi-factor authentication and integration options support organizational evaluation and rollout requirements.
Explore the product overview, security architecture and customer launch kit.
Why Expand North Star matters for EvalFlow
Expand North Star is the startup showcase within the GITEX GLOBAL ecosystem. Event organizers report that the 2025 edition brought together 2,000 startups and 1,200 investors managing more than US$1.1 trillion in assets, with participation from 180 countries. In 2026, Expand North Star and GITEX GLOBAL reunite at Expo City Dubai as part of a broader December technology program.
For EvalFlow, exhibiting creates a direct opportunity to learn from employers operating across the Gulf, the Middle East, Africa, Europe and other international markets; demonstrate the platform's Arabic and multilingual capabilities; and build relationships with organizations seeking an adaptable performance layer that can connect with their existing HR technology.
The participation also reflects EvalFlow's wider commitment to making structured performance management accessible without reducing implementation quality. Customers can keep their existing HRIS, configure the process they actually use and receive direct support from initial setup through manager preparation and launch.
About Expand North Star 2026
Expand North Star 2026 will take place December 8–10 at Dubai Exhibition Centre, Expo City Dubai. The event is presented as a global meeting point for startups, investors, technology leaders and innovation ecosystems and runs alongside the wider GITEX GLOBAL program.
Visit the official Expand North Star website ↗